Yup. You did just read that on a Cloud professional's blog. And I meant every word of it. And it's true too. The cloud will never replace the 'desktop machine' (or 'localised IT infrastructural assets' for those who want to be pedantic & play along at home!). And before you say it, your friendly neighborhood cloud sales person isn't right. Your friendly neighborhood cloud sales person wants to sell you services, & all the spoils that come their way for making their targets. And they've just read that opening salvo & gotten annoyed by it. Very annoyed.
The cloud is very good at a great deal many things. Sure, it can simplify lots of complicated purchasing into 'consume-on-demand' ICT in nice neat easy-to-use services. Sure it means you're not making CAPEX spends in such an indefinite set of economic & trading circumstances that otherwise kills your ability to be flexible to the market. And sure, it means you can offload some expensive aspects of your requirements to being someone else's problem as a managed service. And they're all very laudable selling points.
But, and this is the biggie - Cloud has become something used BY the desktop. That's right. Cloud is an augmentation to the desktop. Access to cloud services still requires a machine with an OS, with storage to install accessibility software of some sort (browsers, VPN clients, dedicated applications etc.). Even on your mobile devices, you're still dependant on them carrying the traditional 'desktop-architecture' to access your cloud for management or productivity.
And no, desktops in the Cloud isn't the answer. In fact, it's damn near a non-runner. Purely aspirational in-fact. And Why? Much as there are those who are loathe to admit it, Microsoft owns the market when it comes to productivity computing. They also don't allow their Windows desktop licensing to go near ANY form of multi-tenancy solutions for hosted desktops. Sure there's OnLive, but that is a riddle wrapped in an enigma wrapped in a giant 'how-in-the-hell' blanket.
Given the cloud as a whole is multi-tenancy, unless Redmond reverses its stance on Windows Desktop licensing, this will never happen save for those few businesses who implement on-site virtualisation, which will be for reasons other than cost-effectiveness, but only at the 500 seats or more space.
And no, it's not realistic to expect or suppose there'll be a shift by everyone to using a Google Chromebook, or even to ClamCase's laptop dock. It's just not going to happen. Nor is it realistic to expect that everyone is going to shift to tablet computing eschewing notebooks or desktop machines. There's too much of our daily computing lives in the world that simply will not transfer to mobile. That is clearly visible in markets such as MMO gaming with 9.1m players of World of Warcraft, or the 1m players of Star Wars: The Old Republic, or high end games such as EVE online. If anything, mobile computing devices are simply companion devices. Yup, I just said that too - you didn't misread.
Tablet machines are great for low-interaction computing needs from wherever you find comfortable - be it on a giant bean bag, at your favorite coffee shop, or your favorite park on that bench in front of the lake with the ducks, or even lazing on your couch. Smart phones are in the exact same boat. But I can tell you that you are not going to knock out your end-of-year accounts on those devices. Sure, there are some who will say "But Ian, I do." And if you're one of those, good for you. But you're in an extreme minority that isn't growing, nor will it.
And the most important fact is that people fear change. People will not willingly give up the security of their disks in lieu of those in the Cloud. Cloud writers/gurus/warriors/evangelists/bloggers/watchers often live in a world which is purely aspirational, not filled with FUD (which is often perpetuated by cloudwashers & marketeers), & where their ideals exist peaceably. It's a mind share that right now in the current climate just cannot be overcome by slick-salesmanship, good marketing or even divine intervention. And historically, it's an easy to prove case also.
The cloud while nothing revolutionary, does have many chops that can help your business. It can become a very good friend to your business. But, the cloud will forever be just a drinking buddy to your 'desktop'. They'll be best friends. They'll get drunk together, sometimes sing some great tunes while getting along famously, other times they'll fight like a pair of rummies & not talk to each other. But, they will become closer & share even more with each other. And, we will all look on like concerned friends, continuing to wonder how it will all end. And the cloud should accept that. So should you. And your friendly neighborhood cloud sales person.
Showing posts with label Microsoft. Show all posts
Showing posts with label Microsoft. Show all posts
Monday, August 13, 2012
Saturday, December 31, 2011
Episode 18: Did 2011 have a silver lining for the cloud in ireland?
2011 for the cloud in Ireland was a turning point. At the start of the year, there were but maybe two handfuls of cloud computing service providers in Ireland, & twelve months on, the choice has ballooned, with numerous IAAS & SAAS providers in the market place, pushing forward the commoditisation of the cloud away from preserve specialty services they have been in recent years.
One of the biggest complaints & criticisms levelled at Irish cloud service providers by their customers, even by those in the market space as potential adopters is the inability by those same providers to actually make the services easy to access, in the same way Apple makes its technology intuitive & accessible. They want it easy to use, with a user-friendly interface. They don’t care how it works, or why it works and rightfully so. They don’t need to. It should ‘just work’ right out of the well packaged & marketed box as promised. It’s not a uniquely Irish problem, but one that is in the forefront of the Irish cloud space.
To an extent, 12 months on this is still the case, but as the Cloud pervades further in the consumer space, the innovations from this will drive into the enterprise solutions to address this. This is atypical of how the technology life cycle works. First, things become the preserve of a few innovators at the vanguard with early adopters. Then, the tech is adopted, moulded & shaped to find it's way into the biggest market where real cost-return scales can be achieved, to then eventually become more refined, powerful & resilient at the enterprise level.
Earlier this year, Microsoft & the IDA announced Ireland could become a global centre of excellence for the cloud. And this showed, with Irish Cloud companies taking in investment from VC funds, foreign cloud companies setting up shop here, like EngineYard, Marketo, & Tethras, to name but a few (although this had more to do with a low unchanged Corporate Tax rate than Ireland's output from the cloud to date), the big players like EMC, IBM, HP & Dell furthered their investment in their cloud services from Ireland.
Cork Institute of Technology announced in May that it had under consultation with cloud system heavyweights EMC, VMWare, Cisco, GreenPlum, RSA, & SpringSource, developed a two year programme to allow people to attain an actual qualification specialising in the field of cloud computing, as opposed to say a grouping of certificates from various companies; i.e. Cisco accreditation, VMWare VSP etc. This was heralded as proof of Ireland's ability to reshape & own its identity as a knowledge economy.
2011 was also the year where people realised the true impact of what happens when cloud can & does go wrong. None more so than the outages at Amazon, & the countless security breaches throughout the year. These incidents made news headlines, & had people jittery, reacting over the top, & discussions about how fragile the cloud was were made like they were children's fairytales. This could not have been farther from the truth, but the fallout in the media was plain to see, & not limited to specialist media.
Security, reliability, resiliency & data protection were all constant reoccurring themes. While Ireland was being positioned by its new Government as a Cloud Computing/Digital Gaming/Life Sciences & Clean Tech place to do business.
Ireland itself was not engaging in areas such as helping to tighten up on areas of digital security, following up on EC court rulings about ISP content blocking, or its own Government moving towards cloud adoption the same way some of its European & global counterparts were.
All of this happened against a backdrop of increasing economic depression at home & globally. Ireland asked & got its change of leadership earlier this year, and that leadership by year end despite sound bites, media ramblings, event appearances has still failed to reach out to those in the Irish Cloud market, even despite the announced €5m centre of cloud excellence announced by that same Government.
2012 will require the indigenous cloud computing sector in Ireland to shout to have its voice heard above the noise of foreign multinationals whose first interest is in tax savings they can make here rather than fostering Irish industry to serve itself at home & abroad.
One of the biggest complaints & criticisms levelled at Irish cloud service providers by their customers, even by those in the market space as potential adopters is the inability by those same providers to actually make the services easy to access, in the same way Apple makes its technology intuitive & accessible. They want it easy to use, with a user-friendly interface. They don’t care how it works, or why it works and rightfully so. They don’t need to. It should ‘just work’ right out of the well packaged & marketed box as promised. It’s not a uniquely Irish problem, but one that is in the forefront of the Irish cloud space.
To an extent, 12 months on this is still the case, but as the Cloud pervades further in the consumer space, the innovations from this will drive into the enterprise solutions to address this. This is atypical of how the technology life cycle works. First, things become the preserve of a few innovators at the vanguard with early adopters. Then, the tech is adopted, moulded & shaped to find it's way into the biggest market where real cost-return scales can be achieved, to then eventually become more refined, powerful & resilient at the enterprise level.
Earlier this year, Microsoft & the IDA announced Ireland could become a global centre of excellence for the cloud. And this showed, with Irish Cloud companies taking in investment from VC funds, foreign cloud companies setting up shop here, like EngineYard, Marketo, & Tethras, to name but a few (although this had more to do with a low unchanged Corporate Tax rate than Ireland's output from the cloud to date), the big players like EMC, IBM, HP & Dell furthered their investment in their cloud services from Ireland.
Cork Institute of Technology announced in May that it had under consultation with cloud system heavyweights EMC, VMWare, Cisco, GreenPlum, RSA, & SpringSource, developed a two year programme to allow people to attain an actual qualification specialising in the field of cloud computing, as opposed to say a grouping of certificates from various companies; i.e. Cisco accreditation, VMWare VSP etc. This was heralded as proof of Ireland's ability to reshape & own its identity as a knowledge economy.
2011 was also the year where people realised the true impact of what happens when cloud can & does go wrong. None more so than the outages at Amazon, & the countless security breaches throughout the year. These incidents made news headlines, & had people jittery, reacting over the top, & discussions about how fragile the cloud was were made like they were children's fairytales. This could not have been farther from the truth, but the fallout in the media was plain to see, & not limited to specialist media.
Security, reliability, resiliency & data protection were all constant reoccurring themes. While Ireland was being positioned by its new Government as a Cloud Computing/Digital Gaming/Life Sciences & Clean Tech place to do business.
Ireland itself was not engaging in areas such as helping to tighten up on areas of digital security, following up on EC court rulings about ISP content blocking, or its own Government moving towards cloud adoption the same way some of its European & global counterparts were.
All of this happened against a backdrop of increasing economic depression at home & globally. Ireland asked & got its change of leadership earlier this year, and that leadership by year end despite sound bites, media ramblings, event appearances has still failed to reach out to those in the Irish Cloud market, even despite the announced €5m centre of cloud excellence announced by that same Government.
2012 will require the indigenous cloud computing sector in Ireland to shout to have its voice heard above the noise of foreign multinationals whose first interest is in tax savings they can make here rather than fostering Irish industry to serve itself at home & abroad.
Tuesday, June 28, 2011
Episode 8: A guy walks into a bar & orders a beer with his Cloud
I recently had the pleasure of attending a talk given by Go-Oodles at one of the Google offices in Dublin, where I was also introduced to the Chromebook, which is due to hit our shores in July through the guys at Go Oodles. The Chromebook is Google's chosen fighter to enter the ring against Apple's leviathan iPad, which has decimated the competition in the tablet market after initially being scorned by some upon its introduction, & sold like crazy, where you can't even get one in a PC World outlet unless you're there on a Tuesday morning when they get their fresh deliveries of them!
Some have asked why Google are even going down this road considering the spectacular problems facing their Android platform. The issues facing Android are in fact absolutely no fault of Google's, but the poor exposition of Android by handset makers, carriers & what those aforementioned pair have done with their own respective implementations of Android, & also that there's less choice in the way of Apps as a result, as application developers make more money per App from iOS apps than Android ones.
Even in my own experience with my own Android tablet, saw me unable to load a great deal many applications from the official Android Market, because the applications were meant for Android Phones, not tablets. In fact, I'm pretty sure I've actually never used a full unmolested version of Android from Google. Yet I know when I pick up an iOS device; I can have any flavour I want, as long as it's Apple.
But, I'll digress at this point about that as this is not a blog about tablet computing, or Android VS iOS, but how tablet computing is in fact going to lead the march into the cloud, lemming style. While the enterprise is slowly moving into the Cloud, the consumer market is there, front & centre, & the push is persistent, kept simple & enabled by peple like Google, Microsoft, Apple, & Amazon.
Each of these players is involved with some consumer hardware that pushes people with ease into the Cloud & the use of cloud services. I pick up an iPad now, I no longer need a computer to activate it, & I can get straight into the iTunes Cloud to consume as much or as little as I like, & then shove what I want back up into iCloud.
I open up a Chromebook, find a wifi connection, I can work in Google Docs, check my Gmail, & listen to my music up in Amazon's Sound Drive, even watch videos out of YouTube. I can lose my Chromebook, or it break, I can contact Google, or a designated Google partner, & I'm right back there, no data lost, no more 'ah crap, I forgot to back X or Y up!'
Budweiser recently introduced an iPhone app that will track then temperature near where I am & give me cut-price beer in a local bar, or a free drink should it reach a certain temperature. The Cloud is bringing me cheap, or free beer. WOW! If you stood up at a Cloud Computing conference, or talk & made the statement of 'Cloud can even bring free beer to the masses' you would not only be laughed at, but questioned as to whether you yourself perhaps had too much beer.
Within every 'Cloud' company right now there is a drive to push adoption & sales like crazy. Executives are demanding numbers. Sales guys are hitting the market hard & aggressively. In some cases, the numbers are coming up short. Routes to market are being reviewed, messages being tweaked, even the offerings are getting changed, or re-imagined for re-marketing.
The successes in enterprise cloud right now are coming hard & fast in areas of software as a service, like e-mail, officeware or CRM's. These are the real fast quick wins for business consumer and service provider. Large complex migrations are never going to shorten down into exec-friendly boardroom pleasing sales cycles.
People are looking at companies like Google, SalesForce, Marketo, Microsoft Azure, Amazon, Apple & wondering why their Cloud offerings are not beating the paths to revenue like these guys are. These guys defined cloud. They were not only born from it, but pretty much defined it respectively. They fulfill the basic needs immediately, don't require much action in terms of market persuasion for people to beat a path to their door, & allow easy, non-fussy consumption of their services.
When you think of them you don't think 'Cloud service'. You don't find yourself asking 'okay, how does their cloud work'. 'How do I benefit from them?' You don't even find yourself really having to do much thinking at all to be on their cloud. And yet each of these guys despite being very active in the enterprise market, is exponentially more active in the average joe's life.
Countless droves of your every-man or every-woman has a G-mail or Hotmail account. Hundreds of millions of us have Apple iPods, or iPhones, or iPads (indications are a huge number have one or more of these devices or even all three!). Alot of us have bought products via Amazon's store, & alot of use SalesForce at our work. And as for Google, a billion unique visits per month across their services says it all.
Amazon are even in the process of introducing their own low-cost tablet computer, which some seem to think will deliberately be sold at or below cost so they can storm into the market & east into Apple's share, & grab those who are still unconvinced by Apple's pricing. This tablet is also believed to also tie neatly into Amazon's AppStore, Cloud Drive & own online store with ease. Further making the push into cloud via consumer devices.
Some have asked why Google are even going down this road considering the spectacular problems facing their Android platform. The issues facing Android are in fact absolutely no fault of Google's, but the poor exposition of Android by handset makers, carriers & what those aforementioned pair have done with their own respective implementations of Android, & also that there's less choice in the way of Apps as a result, as application developers make more money per App from iOS apps than Android ones.
Even in my own experience with my own Android tablet, saw me unable to load a great deal many applications from the official Android Market, because the applications were meant for Android Phones, not tablets. In fact, I'm pretty sure I've actually never used a full unmolested version of Android from Google. Yet I know when I pick up an iOS device; I can have any flavour I want, as long as it's Apple.
But, I'll digress at this point about that as this is not a blog about tablet computing, or Android VS iOS, but how tablet computing is in fact going to lead the march into the cloud, lemming style. While the enterprise is slowly moving into the Cloud, the consumer market is there, front & centre, & the push is persistent, kept simple & enabled by peple like Google, Microsoft, Apple, & Amazon.
Each of these players is involved with some consumer hardware that pushes people with ease into the Cloud & the use of cloud services. I pick up an iPad now, I no longer need a computer to activate it, & I can get straight into the iTunes Cloud to consume as much or as little as I like, & then shove what I want back up into iCloud.
I open up a Chromebook, find a wifi connection, I can work in Google Docs, check my Gmail, & listen to my music up in Amazon's Sound Drive, even watch videos out of YouTube. I can lose my Chromebook, or it break, I can contact Google, or a designated Google partner, & I'm right back there, no data lost, no more 'ah crap, I forgot to back X or Y up!'
Budweiser recently introduced an iPhone app that will track then temperature near where I am & give me cut-price beer in a local bar, or a free drink should it reach a certain temperature. The Cloud is bringing me cheap, or free beer. WOW! If you stood up at a Cloud Computing conference, or talk & made the statement of 'Cloud can even bring free beer to the masses' you would not only be laughed at, but questioned as to whether you yourself perhaps had too much beer.
Within every 'Cloud' company right now there is a drive to push adoption & sales like crazy. Executives are demanding numbers. Sales guys are hitting the market hard & aggressively. In some cases, the numbers are coming up short. Routes to market are being reviewed, messages being tweaked, even the offerings are getting changed, or re-imagined for re-marketing.
The successes in enterprise cloud right now are coming hard & fast in areas of software as a service, like e-mail, officeware or CRM's. These are the real fast quick wins for business consumer and service provider. Large complex migrations are never going to shorten down into exec-friendly boardroom pleasing sales cycles.
People are looking at companies like Google, SalesForce, Marketo, Microsoft Azure, Amazon, Apple & wondering why their Cloud offerings are not beating the paths to revenue like these guys are. These guys defined cloud. They were not only born from it, but pretty much defined it respectively. They fulfill the basic needs immediately, don't require much action in terms of market persuasion for people to beat a path to their door, & allow easy, non-fussy consumption of their services.
When you think of them you don't think 'Cloud service'. You don't find yourself asking 'okay, how does their cloud work'. 'How do I benefit from them?' You don't even find yourself really having to do much thinking at all to be on their cloud. And yet each of these guys despite being very active in the enterprise market, is exponentially more active in the average joe's life.
Countless droves of your every-man or every-woman has a G-mail or Hotmail account. Hundreds of millions of us have Apple iPods, or iPhones, or iPads (indications are a huge number have one or more of these devices or even all three!). Alot of us have bought products via Amazon's store, & alot of use SalesForce at our work. And as for Google, a billion unique visits per month across their services says it all.
Amazon are even in the process of introducing their own low-cost tablet computer, which some seem to think will deliberately be sold at or below cost so they can storm into the market & east into Apple's share, & grab those who are still unconvinced by Apple's pricing. This tablet is also believed to also tie neatly into Amazon's AppStore, Cloud Drive & own online store with ease. Further making the push into cloud via consumer devices.
Tuesday, April 19, 2011
Episode 3: The one where the the story of the cloud in Ireland was told
In the last four years, clouds in Ireland have represented three distinct things to the Irish people; our freakish & severe weather pattern changes wreaking havoc & causing hundreds of millions of euros in insurance claims, the dark clouds of national economic & personal depression from our financial issues, which have since placed Ireland at the centre of the world’s gaze, & the third kind being the latest buzzword in I.T., ‘Cloud Computing’, which coincidentally was heavily influenced by those aforementioned fiscal issues. Business costs being driven down were becoming part of the fight-for-survival, & traditional I.T services models or owning hardware was no longer part of the business plans for some companies, for who cloud was a solution turning traditional capital costs (CAPEX) into more economic, budgeted operational spend (OPEX).
The economic factors by their very existence and effect on Irish businesses has proven influential in the story of the cloud in Ireland, and its growth to Ireland becoming a ‘Global Cloud Computing Centre of Excellence’ according a report commissioned by Microsoft & the IDA (the Industrial Development Agency - who are responsible for the attraction and development of foreign investment in Ireland). [ link to report http://www.idaireland.com/
To firstly put some perspective on where the cloud in Ireland currently stands say against the USA, a recent comparison of cloud adoption rates between Ireland and the USA suggested that the IAAS aspect of cloud services (infrastructure as a service - for those not ‘down’ with the cool tech kids) is getting a far better adaptation rate in the USA than in Ireland, while SAAS (software as a service - think SalesForce, Apple iTunes’ Appstore etc.) had a better adoption rate in Ireland than IAAS. IAAS in Ireland still has some levels of mistrust, and as a result the cloud in Ireland to date has never really been driven by big business demands, or the major global players in the same way it has in the USA.
Cloud’s adoption in Ireland has traditionally been led by the development community, who when working on new web-based projects for small Irish start-ups had seen them place those projects live in the cloud, as shared hosting had proved itself unreliable despite being cheap, and that dedicated servers had become expensive, but again seen as unreliable in against ‘the cloud’.
The Irish development community, through its early use of Amazon’s web services, demanded cloud services in Ireland. The Irish hosting companies, who were either running out of space, available power and/or access to land to build data-centers (as the cost of land in Ireland went out of control - [ link: http://en.wikipedia.org/wiki/
The charge with providing cloud services in Ireland has been blazed by Irish hosting companies, and has since spawned a new breed of cloud-centric service providers who provide ‘cloud-only’ services, supplying best-in-class cloud services without the noose of aged legacy infrastructures and services to support. One such company is Dublin based Digital Mines, the brain-child of Ed Byrne. Byrne was part of the senior management team who early last year sold Hosting365, once one of the mainstays of the Irish shared hosting scene, to U.S disaster recovery company SunGard.
Digital Mines (www.DigitalMines.com), founded in 2010, recently shot into the news after closing €750,000 in first round funding via Enterprise Ireland and Delta Partners [ link: http://blog.digitalmines.com/
Digital Mines, as an example, set out on the path of innovating beyond the traditional euro-spend-sink of buying hardware, building a data-center and the whole traditional go-crazy capital investment infrastructure spend by instead leveraging off existing world-class leading infrastructure from Amazon’s AWS [ link: http://aws.amazon.com ]. Amazon’s lead in this area is best put in perspective by the fact each day they add the equivalent compute power & services to power Amazon.com in the year 2000, which then was a USD$2.8 billion business. It is hard to imagine there is anyone else globally implementing that much infrastructure for cloud on a daily basis, let alone in the Irish market.
Digital Mines’ team with overfour years experience of building out cloud services, combined with a similarily experienced cloud sales team, no legacy infrastructure or service issues, or capital investments, Digital Mines set about creating a best-in-class, business friendly management console that plugs into AWS, which operates from multiple, diverse cloud centres in Ireland, which are the centrepiece for Amazon’s European cloud strategy. Again, a demonstration of Ireland’s importance role in the European cloud story to date and for the future.
The recent Microsoft and IDA study in Ireland, which was conducted by Goodbody Economic Consultants, while highlighting and acknowledging the importance of the cloud for Ireland, failed to highlight the opportunities and the levels of innovation it has already spawned. It also failed to demonstrate the issues the market in Ireland faces to meet the potential it envisions and aspires to, which are concerns that could apply to the potential for the European market growth for cloud.
Many cloud companies in Ireland (and across the world) have learned along the way that the awareness of cloud computing among both business and technical users is quite high, but that they come at it from different perspectives. Most interesting is that while awareness of the cloud is high, the actual understanding of how to apply it within a business is not. As a result, most businesses have not taken advantage of cloud services to date. Obviously this is a huge opportunity with awareness and appetite being very high, but expertise and understanding lacking.
For example, IAAS cloud providers in the Irish market have in recent years tended to take a very hands-off, business unfriendly ‘we-provide-infrastructure-
One of the biggest complaints (and indeed criticisms) levelled at Irish cloud service providers by their customers, and even by those in the market space as potential adopters is the inability by those same providers to actually make the services easy to access, in the same way Apple makes its technology intuitive and accessible; they want it easy to use, with a user-friendly interface. They don’t care how it works, or why it works and rightfully so. They don’t need to. It should ‘just work’ right out of the well packaged and marketed box as promised. It’s not a uniquely Irish problem, but one that is in the forefront of the Irish cloud space.
Too often a start-up (usually the most common adopter in Ireland of cloud services) approaches a cloud service provider for a solution, only to be told the solution they want is a problem, as opposed to the provider having the solution to the prospect’s problems. Often the prospective cloud customer must rejig their needs to fit into the provider’s expensive monthly template.
I personally experienced from a particular hyper-visor supplier’s seminar last year a presentation about the benefits of this cloud platform solution to the service provider in maximising return and revenue, with very little if no emphasis on the benefits for the end user, who it ultimately must serve and be attractive to want to acquire services on. The perception presented was that ‘it was cloud and it will sell itself and to make hay while the sun shines’.
And yet in spite of these kind of issues, the cloud in Ireland has had a large number of successes, which those in the industry know exist, but won’t discuss, or are afraid to share. As a result, success stories in the cloud in Ireland to date have been given minimum coverage, despite the current hype.
If the cloud in Ireland is to grow in line with that hype, genuine use cases and indeed, more cloud-based businesses must be encouraged to come on stream, innovate and ultimately be a leading part of the ‘smart economy’ Ireland’s politicians have waxed so lyrically about during countless media interview sound-bytes.
While the Goodbody Economic Consultants report rightly indicated the level of hype for cloud in Ireland, and the many job possibilities, it really failed to highlight what the opportunities were, or indeed explain the Cloud in any detail to help drive the point home and to encourage innovation and entrepreneurship, which has driven the cloud in Ireland to date.
Yes, it has garnered further awareness and excitement, as well as help ignite sparks of hope for jobs in the smart economy, but the example of Ireland’s fervor for ‘hype and excitement’ in property in the early part of this decade did it no favours. The fervor for this must have follow through. It must be purposeful, and not turn into the same level of emptiness that the property boom did in Ireland. Cloud in Ireland, or anywhere else must be about working smarter to gain better results as we face into an uncertain set of economic circumstances that our previous ideas about IT enabling business had alluded to.
The cloud and it’s strategy in Ireland now needs the Irish Government, arm in arm with its global commercial links and partners to work together to ensure that it nurtures this space adequately and appropriately. That it actively encourages the lead Ireland’s native cloud industry has taken thus far, and supports the jobs it has, can and will create in the future. It is with this impetus that it can contribute to the economic recovery in Ireland, and across Europe, with an excitement and energy that we all need; one that is found in abundance within those same cloud companies daily.
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