Last week I was at a presentation given by Paul McEvoy from Baker Security (better known as Go Oodles) where it was discussed how the Cloud for business can best be started with by moving the easier officeware into the Cloud. With Go Oodles being Google's premier partner here in Ireland, that for them means helping to get you into Google's GMail system, perhaps even Google Docs, & in the future, for start-up businesses, or even established ones. They will soo be offering Google's Chromebooks, whcih I understand can be leased on a monthly basis.
For a long time, I have been a proponent of businesses keeping I.T. costs low by using alot of Cloud based systems, or internally deploying desktops using older machines with some flavour of Ubuntu, even REALLY old machines usign Kubuntu where the employee in question would only ever be using web-based systems, or simple desktop work such as spreadsheets, or creating the usual familiar documents in the usual suspect formats. I've never been fond of the idea of businesses who are trying to keep costs low splashing out money on brand new desktop hardware, expensive operating systems, or officeware licenses.
I'm even less enthused about the idea of still relying heavily on local storage. So it's pretty clear where my love for the Cloud comes from. In saying that, when Microsoft first broached the idea about creating Office documents online or the user desktop being online, personally - I was unconvinced truth being told. Despite the fact I was involved in Cloud computing at the time, I thought it was another one of those Microsoft-jumping-on-the-bandwagon ideas, much like Zune, which was eaten alive by Apple's iPod in the market.
Even in 2006, Bill Gates knew the value of working online, making sure that he could even work on the move with his tablet PC. In Ireland, we've had a few really attrocious winter seasons due to poor infrastructure management & planning from our authorities, & alot of working days were lost. I myself living amongst the countryside fell victim, but working days were not lost. I was able to work remotely. Even my office phones I had easy access to thanks to some smart VOIP systems.
Even that aside, alot of people around the world don;t work in a central office, & rely on centrally hosted systems to work, or cloud-based systems to work so geographic location doesn't matter. Google themselves said during the ash-cloud travel restrictions in Europe in 2010, they were able to have employees stuck in countries just turn up in Google offices, & log into their own systems from terminals there.
Right now we're in the middle of a recession, & it is said that times like these are the best to start a business as costs are really low. So right now, the idea of a completely cloud-based office makes absolute sense. It's also why companies like Dublin Mail Drop are doing so well in the current climate offering virtual offices to people. Companies can even open up 'international' offices remotely using companies like them. Have a central post-box address, localised contact number, & have sales guys or service guys on the road with laptops/tablets/Chromebooks with 3G access to office systems.
This really does champion the best use of the cloud, & really show a great way forward for alot of start-up businesses, & an even better way fo existing businesses looking at their own overheads etc.. Do you REALLY need an office? Do you REALLY need internal systems? Would it be better to have your small company of people work from home, & if a meeting room is required, take advantage of virtual office services, who often offer meeting room use for hourly costs.
Suddenly when you step back, think about that, the costs to be saved & the absolute control, maintenance, the complete freedom & agility this idea gives to a start-up company who is trying to make it past the first year, so it can hopefully also pass year two & onto the hopefully profitable year three.
If you are a business who right now is wondering how to take advantage of the cloud & are wonering where you can even start, e-mail is your best place to start. After that, looking at things like your accounts packages, or payroll using things like Sage or Big Red Book. Even your CRM software, making use of things like SugarCRM or SalesForce will also move you away from expensive desktop licensing, the need for nightly back-ups of hard-disks for data from these, or versioning issues.
I know of one company who once a week still go around & manually back up a different version of the CRM from each person's dekstop machine & then go through a manual integration process, for a redistribution on a Monday morning. That's just insane when you think about it.
Another example in mind is a business who have a single server in their office for all their data, which has persistent problems & there are online alternatives for their requirements, but won't use them as they & I quote here "won't in any way, shape, or form let our data outside the front door." The server in question also has a single hard drive inside. A manual tape back-up is done every one or two weeks on it. If this company is unable to access that server for an hour, all hell breaks loose & they can & have lost customers due to systems outages.
Strip away alot of the hype, the B.S., the marketing & look at the logic to the Cloud. If businesses in start-up mode are in heavy risk during the first three years, why would you not leverage off systems designed to mitigate risks in multiple areas to give your baby a better chance of survival? If your business is currently at risk, why would you not take all & any precautions to minimise against failure?
The difference right now between staying alive & dying as a business while the economy rights itself, & our politicians tinker with very fine balances is absolutely on a knife edge. Maximising the opportunity while reducing the risks where possible is absolutely crucial. Using things like Google's GMail, or GoogleDocs, or Office365, or Azure, SalesForce, SugarCRM online, SageOne Online, or Big Red Cloud may just save your business not only money, but heartache.
The Cloud allows you to focus on the core of your business, & if you have I.T. staff have them helping to grow & secure your business instead of being fire-stokers. You don't pay I.T. staff to keep the wheels greased, you pay them to help drive your business through better enablement, & management OF that enablement. They are not janitors, & even those who manage I.T. sections of non-I.T. businesses need to understand that & become more pro-active in showing their value to their companies so the full benefits can in turn be passed on to the end customer, who will value any 'wins' they can get amidst their own troubles.
Wednesday, June 29, 2011
Tuesday, June 28, 2011
Episode 8: A guy walks into a bar & orders a beer with his Cloud
I recently had the pleasure of attending a talk given by Go-Oodles at one of the Google offices in Dublin, where I was also introduced to the Chromebook, which is due to hit our shores in July through the guys at Go Oodles. The Chromebook is Google's chosen fighter to enter the ring against Apple's leviathan iPad, which has decimated the competition in the tablet market after initially being scorned by some upon its introduction, & sold like crazy, where you can't even get one in a PC World outlet unless you're there on a Tuesday morning when they get their fresh deliveries of them!
Some have asked why Google are even going down this road considering the spectacular problems facing their Android platform. The issues facing Android are in fact absolutely no fault of Google's, but the poor exposition of Android by handset makers, carriers & what those aforementioned pair have done with their own respective implementations of Android, & also that there's less choice in the way of Apps as a result, as application developers make more money per App from iOS apps than Android ones.
Even in my own experience with my own Android tablet, saw me unable to load a great deal many applications from the official Android Market, because the applications were meant for Android Phones, not tablets. In fact, I'm pretty sure I've actually never used a full unmolested version of Android from Google. Yet I know when I pick up an iOS device; I can have any flavour I want, as long as it's Apple.
But, I'll digress at this point about that as this is not a blog about tablet computing, or Android VS iOS, but how tablet computing is in fact going to lead the march into the cloud, lemming style. While the enterprise is slowly moving into the Cloud, the consumer market is there, front & centre, & the push is persistent, kept simple & enabled by peple like Google, Microsoft, Apple, & Amazon.
Each of these players is involved with some consumer hardware that pushes people with ease into the Cloud & the use of cloud services. I pick up an iPad now, I no longer need a computer to activate it, & I can get straight into the iTunes Cloud to consume as much or as little as I like, & then shove what I want back up into iCloud.
I open up a Chromebook, find a wifi connection, I can work in Google Docs, check my Gmail, & listen to my music up in Amazon's Sound Drive, even watch videos out of YouTube. I can lose my Chromebook, or it break, I can contact Google, or a designated Google partner, & I'm right back there, no data lost, no more 'ah crap, I forgot to back X or Y up!'
Budweiser recently introduced an iPhone app that will track then temperature near where I am & give me cut-price beer in a local bar, or a free drink should it reach a certain temperature. The Cloud is bringing me cheap, or free beer. WOW! If you stood up at a Cloud Computing conference, or talk & made the statement of 'Cloud can even bring free beer to the masses' you would not only be laughed at, but questioned as to whether you yourself perhaps had too much beer.
Within every 'Cloud' company right now there is a drive to push adoption & sales like crazy. Executives are demanding numbers. Sales guys are hitting the market hard & aggressively. In some cases, the numbers are coming up short. Routes to market are being reviewed, messages being tweaked, even the offerings are getting changed, or re-imagined for re-marketing.
The successes in enterprise cloud right now are coming hard & fast in areas of software as a service, like e-mail, officeware or CRM's. These are the real fast quick wins for business consumer and service provider. Large complex migrations are never going to shorten down into exec-friendly boardroom pleasing sales cycles.
People are looking at companies like Google, SalesForce, Marketo, Microsoft Azure, Amazon, Apple & wondering why their Cloud offerings are not beating the paths to revenue like these guys are. These guys defined cloud. They were not only born from it, but pretty much defined it respectively. They fulfill the basic needs immediately, don't require much action in terms of market persuasion for people to beat a path to their door, & allow easy, non-fussy consumption of their services.
When you think of them you don't think 'Cloud service'. You don't find yourself asking 'okay, how does their cloud work'. 'How do I benefit from them?' You don't even find yourself really having to do much thinking at all to be on their cloud. And yet each of these guys despite being very active in the enterprise market, is exponentially more active in the average joe's life.
Countless droves of your every-man or every-woman has a G-mail or Hotmail account. Hundreds of millions of us have Apple iPods, or iPhones, or iPads (indications are a huge number have one or more of these devices or even all three!). Alot of us have bought products via Amazon's store, & alot of use SalesForce at our work. And as for Google, a billion unique visits per month across their services says it all.
Amazon are even in the process of introducing their own low-cost tablet computer, which some seem to think will deliberately be sold at or below cost so they can storm into the market & east into Apple's share, & grab those who are still unconvinced by Apple's pricing. This tablet is also believed to also tie neatly into Amazon's AppStore, Cloud Drive & own online store with ease. Further making the push into cloud via consumer devices.
Some have asked why Google are even going down this road considering the spectacular problems facing their Android platform. The issues facing Android are in fact absolutely no fault of Google's, but the poor exposition of Android by handset makers, carriers & what those aforementioned pair have done with their own respective implementations of Android, & also that there's less choice in the way of Apps as a result, as application developers make more money per App from iOS apps than Android ones.
Even in my own experience with my own Android tablet, saw me unable to load a great deal many applications from the official Android Market, because the applications were meant for Android Phones, not tablets. In fact, I'm pretty sure I've actually never used a full unmolested version of Android from Google. Yet I know when I pick up an iOS device; I can have any flavour I want, as long as it's Apple.
But, I'll digress at this point about that as this is not a blog about tablet computing, or Android VS iOS, but how tablet computing is in fact going to lead the march into the cloud, lemming style. While the enterprise is slowly moving into the Cloud, the consumer market is there, front & centre, & the push is persistent, kept simple & enabled by peple like Google, Microsoft, Apple, & Amazon.
Each of these players is involved with some consumer hardware that pushes people with ease into the Cloud & the use of cloud services. I pick up an iPad now, I no longer need a computer to activate it, & I can get straight into the iTunes Cloud to consume as much or as little as I like, & then shove what I want back up into iCloud.
I open up a Chromebook, find a wifi connection, I can work in Google Docs, check my Gmail, & listen to my music up in Amazon's Sound Drive, even watch videos out of YouTube. I can lose my Chromebook, or it break, I can contact Google, or a designated Google partner, & I'm right back there, no data lost, no more 'ah crap, I forgot to back X or Y up!'
Budweiser recently introduced an iPhone app that will track then temperature near where I am & give me cut-price beer in a local bar, or a free drink should it reach a certain temperature. The Cloud is bringing me cheap, or free beer. WOW! If you stood up at a Cloud Computing conference, or talk & made the statement of 'Cloud can even bring free beer to the masses' you would not only be laughed at, but questioned as to whether you yourself perhaps had too much beer.
Within every 'Cloud' company right now there is a drive to push adoption & sales like crazy. Executives are demanding numbers. Sales guys are hitting the market hard & aggressively. In some cases, the numbers are coming up short. Routes to market are being reviewed, messages being tweaked, even the offerings are getting changed, or re-imagined for re-marketing.
The successes in enterprise cloud right now are coming hard & fast in areas of software as a service, like e-mail, officeware or CRM's. These are the real fast quick wins for business consumer and service provider. Large complex migrations are never going to shorten down into exec-friendly boardroom pleasing sales cycles.
People are looking at companies like Google, SalesForce, Marketo, Microsoft Azure, Amazon, Apple & wondering why their Cloud offerings are not beating the paths to revenue like these guys are. These guys defined cloud. They were not only born from it, but pretty much defined it respectively. They fulfill the basic needs immediately, don't require much action in terms of market persuasion for people to beat a path to their door, & allow easy, non-fussy consumption of their services.
When you think of them you don't think 'Cloud service'. You don't find yourself asking 'okay, how does their cloud work'. 'How do I benefit from them?' You don't even find yourself really having to do much thinking at all to be on their cloud. And yet each of these guys despite being very active in the enterprise market, is exponentially more active in the average joe's life.
Countless droves of your every-man or every-woman has a G-mail or Hotmail account. Hundreds of millions of us have Apple iPods, or iPhones, or iPads (indications are a huge number have one or more of these devices or even all three!). Alot of us have bought products via Amazon's store, & alot of use SalesForce at our work. And as for Google, a billion unique visits per month across their services says it all.
Amazon are even in the process of introducing their own low-cost tablet computer, which some seem to think will deliberately be sold at or below cost so they can storm into the market & east into Apple's share, & grab those who are still unconvinced by Apple's pricing. This tablet is also believed to also tie neatly into Amazon's AppStore, Cloud Drive & own online store with ease. Further making the push into cloud via consumer devices.
Thursday, June 16, 2011
Episode 7: Hello cloud, I'm a business - who are you?
Over sixty percent of Irish businesses cited the cost savings as an imperative for cloud adoption in Ireland according to a very recent survey commissioned for Cloud Arena by Seefin Data Management. Now while that may be pretty much par for the course & pretty much part of the standard message of Cloud Computing, others findings from this survey for most Irish cloud companies are of greater concern.
"The biggest challenge is that we need to learn more about Cloud & how it works"
"Inertia & a fear we need to be technically expert"
"Limited knowledge of cloud systems"
These were some of the comments that came back as part of the survey, accompanied by the statistic that over 20% of respondents said that overall understanding of the Cloud within their companies was low & they felt there was a need to educate their staff about the effectiveness of the Cloud. Cloud right now is THE buzzword in I.T., & Irish companies appear to be grasping it quite well when it comes to calling their products 'Cloud', but many of them seem to be very poor at actually using it to present better levels of infrastructural & I.S. cost economics to their business.
The comments about education are in some-ways almost a catch-22. For alot of these companies, if you were to suggest to them that to better educate their staff on the benefits/effectiveness that some form of training needed to be invested in, red flags would appear & a look of panic would befall the CFO in the business. There is also the flip side that in some of these companies that they continue to used aged technology because 'it's what they know', & no matter how great a new piece of tech might be for the business, there may be that I.T. manager who will find a way to shoot it down because it means he/she has to re-train, re-learn new things.
There is a perception that people who work in I.T. always want to learn the newest technologies, always keen to be dynamic, motivated to get to 'play' with new things. This is not always the case. People who work at the cutting edge will always remain there. People who work with older technology, from my own experience have generally tended to stay there, age with the tech they oversee & go through the motions to pick up the paycheck.
Another issue with the cloud is the absolute muddy-ness of the term itself. For companies who are trying to understand how they can harness the cost savings Cloud purports, tell them there's IAAS, PAAS & SAAS & their heads auto-explode instantly. This also is in line with the comments from the Cloud Arena survey of "Inertia & a fear we need to be technically expert".
The muddy-ness doesn;t end there. There's companies who are engaging in re branding services as 'Cloud' for a cash-in, who won't be challenged on it by their industry peers. The entire idea of Cloud following the spectacular collapse of the global economy has helped increase the buy & sell opportunities for cloud off the back of 'cloud saves you money' will not be placed in jeopardy by any kind of internal squabbles in the industry over whose products/services are/are not Cloud, or the industry self-examining. There are some minor indications of this where you'll often see some IAAS providers use statements like 'we are true cloud', but won't then follow-up by saying what is 'not cloud'.
How is any of this supposed to help get those who want to actually help their businesses engage in some obvious wins for their business in terms of costs, redundancy gains, & provider diversity to secure their business futures? It doesn't. All it does is prolong the sales cycles for cloud service providers, leave the issues facing buyers completely unaddressed & ultimately see the industry around the Cloud self-sabotage the opportunities. If you want passengers on your ship, you need to give them clear reasons to come aboard & stay - the idea of 'saves you money' or 'a great deal' is not enough anymore. There has to be an absolutely crystal clear value proposition that is plain as day, as money & credit even more so, is hard to come by these days. Pennies are being watched like they are large denomination notes.
Clarity & transparency about the cloud in the way the bottom part of the cloud food chain needs it to be to give full end-to-end adaptation, & growth I fear will be procrastinated upon the same way migration to IPV6 has been done. I remember discussing about migration & implementation of IPV6 over 6 years ago with some acquaintances of mine who were senior network engineers, & in recent conversations with them, they said they still hadn't moved into IPV6 because there was an argument about cost & the benefits still going on despite the imminent day zero scenario approaching.
Right now, as much as Cloud is the meal ticket for the technology industry, & those who leverage off it heavily to in turn provide services/businesses using it, even the lack of interoperability between various cloud systems/services/products is something that the industry itself won't address because there is too much at stake. It is pretty much an unspoken state of 'hold-fire' that in the near future will come to a crunch-time the same way IPV4 has. All this does is continue to leave the Cloud as an aspiration that people who want it will never reach, much like the white fluffy counterparts in the sky.
"The biggest challenge is that we need to learn more about Cloud & how it works"
"Inertia & a fear we need to be technically expert"
"Limited knowledge of cloud systems"
These were some of the comments that came back as part of the survey, accompanied by the statistic that over 20% of respondents said that overall understanding of the Cloud within their companies was low & they felt there was a need to educate their staff about the effectiveness of the Cloud. Cloud right now is THE buzzword in I.T., & Irish companies appear to be grasping it quite well when it comes to calling their products 'Cloud', but many of them seem to be very poor at actually using it to present better levels of infrastructural & I.S. cost economics to their business.
The comments about education are in some-ways almost a catch-22. For alot of these companies, if you were to suggest to them that to better educate their staff on the benefits/effectiveness that some form of training needed to be invested in, red flags would appear & a look of panic would befall the CFO in the business. There is also the flip side that in some of these companies that they continue to used aged technology because 'it's what they know', & no matter how great a new piece of tech might be for the business, there may be that I.T. manager who will find a way to shoot it down because it means he/she has to re-train, re-learn new things.
There is a perception that people who work in I.T. always want to learn the newest technologies, always keen to be dynamic, motivated to get to 'play' with new things. This is not always the case. People who work at the cutting edge will always remain there. People who work with older technology, from my own experience have generally tended to stay there, age with the tech they oversee & go through the motions to pick up the paycheck.
Another issue with the cloud is the absolute muddy-ness of the term itself. For companies who are trying to understand how they can harness the cost savings Cloud purports, tell them there's IAAS, PAAS & SAAS & their heads auto-explode instantly. This also is in line with the comments from the Cloud Arena survey of "Inertia & a fear we need to be technically expert".
The muddy-ness doesn;t end there. There's companies who are engaging in re branding services as 'Cloud' for a cash-in, who won't be challenged on it by their industry peers. The entire idea of Cloud following the spectacular collapse of the global economy has helped increase the buy & sell opportunities for cloud off the back of 'cloud saves you money' will not be placed in jeopardy by any kind of internal squabbles in the industry over whose products/services are/are not Cloud, or the industry self-examining. There are some minor indications of this where you'll often see some IAAS providers use statements like 'we are true cloud', but won't then follow-up by saying what is 'not cloud'.
How is any of this supposed to help get those who want to actually help their businesses engage in some obvious wins for their business in terms of costs, redundancy gains, & provider diversity to secure their business futures? It doesn't. All it does is prolong the sales cycles for cloud service providers, leave the issues facing buyers completely unaddressed & ultimately see the industry around the Cloud self-sabotage the opportunities. If you want passengers on your ship, you need to give them clear reasons to come aboard & stay - the idea of 'saves you money' or 'a great deal' is not enough anymore. There has to be an absolutely crystal clear value proposition that is plain as day, as money & credit even more so, is hard to come by these days. Pennies are being watched like they are large denomination notes.
Clarity & transparency about the cloud in the way the bottom part of the cloud food chain needs it to be to give full end-to-end adaptation, & growth I fear will be procrastinated upon the same way migration to IPV6 has been done. I remember discussing about migration & implementation of IPV6 over 6 years ago with some acquaintances of mine who were senior network engineers, & in recent conversations with them, they said they still hadn't moved into IPV6 because there was an argument about cost & the benefits still going on despite the imminent day zero scenario approaching.
Right now, as much as Cloud is the meal ticket for the technology industry, & those who leverage off it heavily to in turn provide services/businesses using it, even the lack of interoperability between various cloud systems/services/products is something that the industry itself won't address because there is too much at stake. It is pretty much an unspoken state of 'hold-fire' that in the near future will come to a crunch-time the same way IPV4 has. All this does is continue to leave the Cloud as an aspiration that people who want it will never reach, much like the white fluffy counterparts in the sky.
Tuesday, June 7, 2011
Episode 6: The one where the cloud went to school
The I.T. industry in Ireland has a near-100% employment rate right now, yet there are so many jobs are out there being advertised that have few takers. A growing area in the jobs market is the search for cloud-savvy employees.
Recruitment agencies are scouring LinkedIn for people with 'cloud' experience. Anyone with 'cloud' in their details is getting contacted several times a week for opportunities from various recruiters up and down the country, and if you're lucky, one or two from further afield. My LinkedIn inbox for the last month has been brimming with contacts from various recruiters wanting to talk to me about cloud opportunities, because I am listed as someone who has worked in the sector.
One thing that struck me was that many of these recruiters didn'tt seem to even understand the concept of cloud themselves, or that there are sectors within the cloud such as IaaS, SaaS and PaaS. The perception placed in the media about cloud also doesn't make any real distinction. I recently had the pleasure of being invited to a chamber of commerce B2B meeting, and despite cloud being a relevant buzzword and hyped as the saviour of our woes, many came to me afterwards and admitted that they still didn't know what the cloud was. In many encounters with people interested in the cloud, the same sentiment was often expressed; 'what exactly is the cloud?'
Enter Cork Institute of Technology (CIT). It was announced on Tuesday that CIT had, under consultation with cloud system heavyweights EMC, VMWare, Cisco, GreenPlum, RSA, and SpringSource, developed a two year programme (which I am assuming is a national certificate course based on length and it being CIT) to allow people to attain an actual qualification specialising in the field of cloud computing, as opposed to say a grouping of certificates from various companies; i.e. Cisco accreditation, VMWare VSP etc.
Recruiters up and down the country, along with people seeking to see if they can join the cloud-train professionally, will have welcomed this announcement, just like the political bandwagon-jumpers who instantly latched themselves onto it.
Some people viewed this pairing of the IT industry and third level education as a first step towards Ireland building our much touted 'knowledge economy'. But like many things in Ireland within our education system, we're late adopters. A school in Mayo recently announced the option of children using iPads instead of books. This has been done since the iPad turned up in the U.S. in some school districts there.
To give an example closer to home-fields, heavy industry involvement in education has been done for several years successfully in Sweden, home to the ultimate award in educational fields; the Nobel prize. Academia is taken very seriously there, and for years its academic leanings have been treated like a business sector; being innovative, very closely tied to business to deliver the kinds of graduates businesses really need, and all courses are constructed and operated with rigorous quality control.
Sweden also heavily subsidises it's third level education programme to the point where even foreign students can go and study almost for free, so they offer the best courses at all levels to ensure they have the best people educated in the best way to better serve Swedish industry needs regardless of industry.
For too long in Ireland the IT courses have served the IT industry poorly.
Our education system must come to meet with the people investing in our country if they are to stay in our country. It cannot be left to these large multinationals to train people in skills they should already have while trying to grow their businesses – it's just not viable, especially given the speed IT moves at.
The flip side of this is Irish IT businesses are generally extremely poor at up-skilling, providing training and bringing people along in their education through their professional career. Yes, some request you keep your Cisco certification up-to-date, or your MSCE in-date, but in general they're not pro-active about training staff or doing in-house uptraining. Large U.S. Multinationals in general are almost obsessive about this, and understand the value of training their people, keeping their education in their field refreshed, and actively investing in their staff's educational needs.
Once upon a time, biotechnology was hailed as the next big thing and the hype failed to deliver in Ireland from a few years ago when it was billed as 'the next big thing to generate thousands of jobs' that ultimately never materialised. Is this course welcome? Yes it is. Is it overdue? Very much so. The real test will be what it delivers, what the uptake is, and whether it actually delivers value to businesses outside its progenitors.
Recruitment agencies are scouring LinkedIn for people with 'cloud' experience. Anyone with 'cloud' in their details is getting contacted several times a week for opportunities from various recruiters up and down the country, and if you're lucky, one or two from further afield. My LinkedIn inbox for the last month has been brimming with contacts from various recruiters wanting to talk to me about cloud opportunities, because I am listed as someone who has worked in the sector.
One thing that struck me was that many of these recruiters didn'tt seem to even understand the concept of cloud themselves, or that there are sectors within the cloud such as IaaS, SaaS and PaaS. The perception placed in the media about cloud also doesn't make any real distinction. I recently had the pleasure of being invited to a chamber of commerce B2B meeting, and despite cloud being a relevant buzzword and hyped as the saviour of our woes, many came to me afterwards and admitted that they still didn't know what the cloud was. In many encounters with people interested in the cloud, the same sentiment was often expressed; 'what exactly is the cloud?'
Enter Cork Institute of Technology (CIT). It was announced on Tuesday that CIT had, under consultation with cloud system heavyweights EMC, VMWare, Cisco, GreenPlum, RSA, and SpringSource, developed a two year programme (which I am assuming is a national certificate course based on length and it being CIT) to allow people to attain an actual qualification specialising in the field of cloud computing, as opposed to say a grouping of certificates from various companies; i.e. Cisco accreditation, VMWare VSP etc.
Recruiters up and down the country, along with people seeking to see if they can join the cloud-train professionally, will have welcomed this announcement, just like the political bandwagon-jumpers who instantly latched themselves onto it.
Some people viewed this pairing of the IT industry and third level education as a first step towards Ireland building our much touted 'knowledge economy'. But like many things in Ireland within our education system, we're late adopters. A school in Mayo recently announced the option of children using iPads instead of books. This has been done since the iPad turned up in the U.S. in some school districts there.
To give an example closer to home-fields, heavy industry involvement in education has been done for several years successfully in Sweden, home to the ultimate award in educational fields; the Nobel prize. Academia is taken very seriously there, and for years its academic leanings have been treated like a business sector; being innovative, very closely tied to business to deliver the kinds of graduates businesses really need, and all courses are constructed and operated with rigorous quality control.
Sweden also heavily subsidises it's third level education programme to the point where even foreign students can go and study almost for free, so they offer the best courses at all levels to ensure they have the best people educated in the best way to better serve Swedish industry needs regardless of industry.
For too long in Ireland the IT courses have served the IT industry poorly.
Our education system must come to meet with the people investing in our country if they are to stay in our country. It cannot be left to these large multinationals to train people in skills they should already have while trying to grow their businesses – it's just not viable, especially given the speed IT moves at.
The flip side of this is Irish IT businesses are generally extremely poor at up-skilling, providing training and bringing people along in their education through their professional career. Yes, some request you keep your Cisco certification up-to-date, or your MSCE in-date, but in general they're not pro-active about training staff or doing in-house uptraining. Large U.S. Multinationals in general are almost obsessive about this, and understand the value of training their people, keeping their education in their field refreshed, and actively investing in their staff's educational needs.
Once upon a time, biotechnology was hailed as the next big thing and the hype failed to deliver in Ireland from a few years ago when it was billed as 'the next big thing to generate thousands of jobs' that ultimately never materialised. Is this course welcome? Yes it is. Is it overdue? Very much so. The real test will be what it delivers, what the uptake is, and whether it actually delivers value to businesses outside its progenitors.
Wednesday, May 4, 2011
Episode 5: Cloudy with a chance for goofballs & legal headaches.
Cloud. Security. Two words consumers of the cloud want together, side by side. Hand in hand. In the early days of the cloud, it was the easiest card to pull to deter people from moving to the cloud. To some degree, it's less of an issue with the normalisation of 'cloud' (or is that rebranding of existing systems as cloud, another debate for another day) into every-day Internet services such as Google GMail, Apple iTunes, SalesForce, MSN Hotmail, & the countless other software-as-a-service or platform-as-a-service interactions we consume online.
And yet, a study released last week by the Ponemon Institute in conjunction with CA Technologies shows that in Europe 35% of I.T. professionals strongly agreed or agreed that I.T. leaders in their organisations are concerned about the security of cloud computing resources that is provided to their customers. That is utterly incredible. Not to mention utterly irresponsible. In the U.S. this figure was even lower at 23%. (To see a breakdown on the sampling, click here).
Even on the face of this set of statistics alone, in Europe a little over a third of people tasked with setting the I.T. agenda in businesses that deploy cloud services care about the security of use to be extended to their own customers. Some people when presented with this would be horrified & retreat further from ever going near the cloud.
What is scarier again is that in Europe, approx. 46% of cloud service providers think that security is important when it comes to their operations & how they handle data, & the study went further to then suppose that security is not part of the reason people use their cloud services.
So, almost half the cloud providers in Europe have a complete disregard for the security of your personal data & assume because as a customer you don't state it up front, & the biggest reason to move to the cloud for people is to reduce cost, it's something they should disregard. Now, there's a train of thought (and legally bound via the Data Protection Act) here that says that as the owner of a business, you are ultimately responsible for the security of your customer information; i.e. credit cards, customer details etc.. This goes for the customer using Cloud services to enable their business, & also the cloud service provider.
Want the truly scary statistics? In a combined result of U.S. & European cloud providers just 37% responded they were either confident or very confident they could identify & authenticate users before granting access to services/data/systems, while 81% of that same sample said they were also confident or very confident they provided access to highly qualified I.T. security personnel.
81% said they can provide access to highly qualified I.T. personnel, yet those same people are only 37% confident in an absolute fundamental of security, leaving I.T. aside - access control; making sure the right people are able to access a resource & keeping the wrong people out. That is not only mind-blowing, but nothing short of disgraceful. Whatever about maintaining up-time, or performance, controlling access to the data of god knows how many people's personal information should at all times be paramount to absolutely everything else. There should be NOTHING more important than rigid controls on that aspect. Losing people's personal data through poor access control is the equivalent to leaving your house unlocked or unsecured.
I could go into further shocking details or summaries from the report, but I've linked it earlier in the article, & will close instead on the real crux of what I'm trying to get at here with these revelations.
You start an Internet business. It's great because you can keep costs down unlike a traditional bricks & mortar business. You can get up & running fast, & buy 'expertise' to do so relatively cheap & from around the world. And that's great, but there's one absolutely fundamental question you should always ask yourself;
"If this was a business on the high street, what considerations would I be giving to security, insurance & risk?"
The recent breaches with Sony should bear enough testament to how much furore, unwanted media attention & pending legal action in the U.S. & Europe they have brought down upon themselves over the breaches of approx. 77 million PSN users. Sony is also being investigated in Ireland by the Data Protection Commissioner over the incidents that affected Irish PSN users. Lets us not forgot the incidents in Ireland in recent times, two high-profile ones being the Irish Blood Transfusion Services, & Bord Gais .
Data protection breaches are bad for business, & will earn you as a business a very uncomfortable conversation with the Data Protection Commissioner of Ireland, who in recent years following high profile incidents has taken a shine to dispensing costly fines to businesses. A good blog post by ICS IT Law was written a little over a year ago on this topic, which provides a compelling further exploration on this topic. If as a business you are unsure about data protection, or the levels of data protection exercised by your cloud service provider, please read the information at this link from the Irish Data Protection Commisioner.
And yet, a study released last week by the Ponemon Institute in conjunction with CA Technologies shows that in Europe 35% of I.T. professionals strongly agreed or agreed that I.T. leaders in their organisations are concerned about the security of cloud computing resources that is provided to their customers. That is utterly incredible. Not to mention utterly irresponsible. In the U.S. this figure was even lower at 23%. (To see a breakdown on the sampling, click here).
Even on the face of this set of statistics alone, in Europe a little over a third of people tasked with setting the I.T. agenda in businesses that deploy cloud services care about the security of use to be extended to their own customers. Some people when presented with this would be horrified & retreat further from ever going near the cloud.
What is scarier again is that in Europe, approx. 46% of cloud service providers think that security is important when it comes to their operations & how they handle data, & the study went further to then suppose that security is not part of the reason people use their cloud services.
So, almost half the cloud providers in Europe have a complete disregard for the security of your personal data & assume because as a customer you don't state it up front, & the biggest reason to move to the cloud for people is to reduce cost, it's something they should disregard. Now, there's a train of thought (and legally bound via the Data Protection Act) here that says that as the owner of a business, you are ultimately responsible for the security of your customer information; i.e. credit cards, customer details etc.. This goes for the customer using Cloud services to enable their business, & also the cloud service provider.
Want the truly scary statistics? In a combined result of U.S. & European cloud providers just 37% responded they were either confident or very confident they could identify & authenticate users before granting access to services/data/systems, while 81% of that same sample said they were also confident or very confident they provided access to highly qualified I.T. security personnel.
81% said they can provide access to highly qualified I.T. personnel, yet those same people are only 37% confident in an absolute fundamental of security, leaving I.T. aside - access control; making sure the right people are able to access a resource & keeping the wrong people out. That is not only mind-blowing, but nothing short of disgraceful. Whatever about maintaining up-time, or performance, controlling access to the data of god knows how many people's personal information should at all times be paramount to absolutely everything else. There should be NOTHING more important than rigid controls on that aspect. Losing people's personal data through poor access control is the equivalent to leaving your house unlocked or unsecured.
I could go into further shocking details or summaries from the report, but I've linked it earlier in the article, & will close instead on the real crux of what I'm trying to get at here with these revelations.
You start an Internet business. It's great because you can keep costs down unlike a traditional bricks & mortar business. You can get up & running fast, & buy 'expertise' to do so relatively cheap & from around the world. And that's great, but there's one absolutely fundamental question you should always ask yourself;
"If this was a business on the high street, what considerations would I be giving to security, insurance & risk?"
The recent breaches with Sony should bear enough testament to how much furore, unwanted media attention & pending legal action in the U.S. & Europe they have brought down upon themselves over the breaches of approx. 77 million PSN users. Sony is also being investigated in Ireland by the Data Protection Commissioner over the incidents that affected Irish PSN users. Lets us not forgot the incidents in Ireland in recent times, two high-profile ones being the Irish Blood Transfusion Services, & Bord Gais .
Data protection breaches are bad for business, & will earn you as a business a very uncomfortable conversation with the Data Protection Commissioner of Ireland, who in recent years following high profile incidents has taken a shine to dispensing costly fines to businesses. A good blog post by ICS IT Law was written a little over a year ago on this topic, which provides a compelling further exploration on this topic. If as a business you are unsure about data protection, or the levels of data protection exercised by your cloud service provider, please read the information at this link from the Irish Data Protection Commisioner.
Friday, April 22, 2011
Episode 4: The Day The Cloud Crashed & People Lost Their Minds
February 20th 2011 will be a date that cloud commentators, cloud zealots & the opportunists in the cloud will make sure is not forgotten. Amazon AWS had a colossal outage. This article from the BBC exemplifies the kind of coverage that went along with the event. Needless to say, alot of people directly affected as customers of AWS were miffed, as were users of those services hosted there in the affected area. And no, SkyNet did not begin its take-over starting with AWS for those who were concerned.
First off, one thing really needs clarifying about this event, as the reaction in social media circles, especially amongst twitterati was grossly out of of proportion. The reality of this is that a SINGLE region in Amazon's network was down. The rest of their services in the USA were fine, as were their European & their Asian services. The fact that the affected region services so many companies made the issue seem far greater than it was. Amazon AWS customers who engaged in deploying their cloud strategy across multiple regions in Amazon's EC2 system were completely unaffected.
The fact it went on for over ten hours yes is a concern. And rightfully so. But, did it violate Amazon AWS's 99.95% SLA which allows for '4 hours per year of downtime'? Nope. Not even in the slightest, even with their 10 hours of being unavailable to people who were screaming over lack of access to key services. But, screaming doesn't get around SLA's you agree to for services you take, or use. Always check the warranty.
And this is the real thing to remember; the fine print of your SLA's or terms & conditions of service are the last word in any comeback you have. Cloud Providers trying to win business from AWS to their own services around the world, especially in Ireland cried foul. What they neglected to tell those same Irish companies they were trying to win business from as a result of the outage was that their own SLA's & guarantees are in fact absolutely no better than Amazon's ones. In fact, some of them have in their terms & conditions that you have absolutely no comeback whatsoever in the event of an outage, & there are no guarantees on up-time at all, even at centre power/connectivity level, which some at least provide.
The companies who promote their uptime & their 'solid SLAs' if you dig into them are actually nothing more than guarantees against power & network connectivity to an actual hosting center itself, & unless both those fail for more than four hours in a year, you could lose access to your VPS or cloud for days on end due to a hardware, or virtualisation or internal networking issue & they would still not have violated their SLA with you.
Beware of service providers who are eager to bash the performance of their competitors openly. They'll mouth off quite happily about others lack of 'service', while at the same time not being so mouthy about what happens when (not a case of 'if' with technology, but 'when') their services fail on you. And believe me they will. If multi-billion dollar global companies like Amazon, Google, Microsoft, Apple & others have outages, your local provider who is less equipped staff-wise, financially & technically to be as able to deal with outages as efficiently as those corporations who have vast resources in all areas. It is also important to remember a very old adage when it comes to this, empty vessels make the most noise.
So, you're a company looking to engage a cloud strategy because you can see the benefits, but are scared by what happened with Amazon AWS from what you read on blogs & Twitter. You don't know what to do next. Firstly, the most important thing to do is ignore Twitter & the blogs decrying AWS. These are but a noisy few out of millions. Many of them are vested interests & vested interests should be ignored like the plague.
A good cloud service provider will be upfront with you when you engage them. They should be knowledgable enough to work with you in understanding your requirements, explain what risks there are to what you want to achieve, & provide advice on how to mitigate against the risks to what you want to do. Sure they're there to sell you services & gain your custom, but a good consultant will tell you that they are & should only be part of a solution to you. That as good as the company they represent may be, risk should always be spread.
Every company involved in risk management as a business will tell you that the absolute fundamental to risk management is spreading that risk around in a controlled manner to shore up your mitigation. Mitigating risk is not cheap. So don't fall for companies promising you to be the 'cheapest solution for your business' - they're not. They are if anything given their pricing, a small part of a solution to you. You also need to ensure that you have a communications plan in place in the event of any outages, as well as documented & tested internal procedures on how your teams & staff need to act, & what events need to be triggered if any to mitigate the circumstances or ease them as much as possible.
But this issue goes outside your cloud provider. It comes down to your choice in developer also. Your developer if they are worth their salt should have an application that allows for spread, that allows for redundancy. They should also be advising you to spread your system across at least two providers or two centers at the very least if your single provider can actually do this. Your cloud provider really should even do this. Single cloud services are single points of failure.
And the issue of disaster recovery or planning doesn't even stop at the developer or the service provider. You, as the business owner/operator leading your organisation are the absolute linchpin of it all. Fundamentally, being a good leader means being a good planner. As a leader of yours, it is incumbent upon you to plan, & plan well & properly.
'The Cloud' is not a solution to redundancy, or disaster recovery. It is a tool to help mitigate some aspects of risk at best in a cost effective manner for its part. It should never be the case of "Oh, it's in the cloud, no need to worry or care. It's taken care of already by my cloud provider." Just because it's easy to set up a business in the internet space, doesn't mean normal conventions for business disaster recovery, or 'battle-stations' planning doesn't apply. The fundamentals of good business planning apply to the Internet as much as the high-street. Most of the time, it's just cheaper. Shortcuts on these areas are just that, except to one day being caught proverbially with your pants around your ankles.
Remember; a blip in the operation of your business from an outage won't kill your business, but how you manage that blip, communicate & work towards the point of restoration will determine whether your business will recover when it happens. Another couple of adages worth closing this blogpost with is 'plan for the worst, hope for the best', 'expect the unexpected' & 'if you want peace, prepare for war'.
First off, one thing really needs clarifying about this event, as the reaction in social media circles, especially amongst twitterati was grossly out of of proportion. The reality of this is that a SINGLE region in Amazon's network was down. The rest of their services in the USA were fine, as were their European & their Asian services. The fact that the affected region services so many companies made the issue seem far greater than it was. Amazon AWS customers who engaged in deploying their cloud strategy across multiple regions in Amazon's EC2 system were completely unaffected.
The fact it went on for over ten hours yes is a concern. And rightfully so. But, did it violate Amazon AWS's 99.95% SLA which allows for '4 hours per year of downtime'? Nope. Not even in the slightest, even with their 10 hours of being unavailable to people who were screaming over lack of access to key services. But, screaming doesn't get around SLA's you agree to for services you take, or use. Always check the warranty.
And this is the real thing to remember; the fine print of your SLA's or terms & conditions of service are the last word in any comeback you have. Cloud Providers trying to win business from AWS to their own services around the world, especially in Ireland cried foul. What they neglected to tell those same Irish companies they were trying to win business from as a result of the outage was that their own SLA's & guarantees are in fact absolutely no better than Amazon's ones. In fact, some of them have in their terms & conditions that you have absolutely no comeback whatsoever in the event of an outage, & there are no guarantees on up-time at all, even at centre power/connectivity level, which some at least provide.
The companies who promote their uptime & their 'solid SLAs' if you dig into them are actually nothing more than guarantees against power & network connectivity to an actual hosting center itself, & unless both those fail for more than four hours in a year, you could lose access to your VPS or cloud for days on end due to a hardware, or virtualisation or internal networking issue & they would still not have violated their SLA with you.
Beware of service providers who are eager to bash the performance of their competitors openly. They'll mouth off quite happily about others lack of 'service', while at the same time not being so mouthy about what happens when (not a case of 'if' with technology, but 'when') their services fail on you. And believe me they will. If multi-billion dollar global companies like Amazon, Google, Microsoft, Apple & others have outages, your local provider who is less equipped staff-wise, financially & technically to be as able to deal with outages as efficiently as those corporations who have vast resources in all areas. It is also important to remember a very old adage when it comes to this, empty vessels make the most noise.
So, you're a company looking to engage a cloud strategy because you can see the benefits, but are scared by what happened with Amazon AWS from what you read on blogs & Twitter. You don't know what to do next. Firstly, the most important thing to do is ignore Twitter & the blogs decrying AWS. These are but a noisy few out of millions. Many of them are vested interests & vested interests should be ignored like the plague.
A good cloud service provider will be upfront with you when you engage them. They should be knowledgable enough to work with you in understanding your requirements, explain what risks there are to what you want to achieve, & provide advice on how to mitigate against the risks to what you want to do. Sure they're there to sell you services & gain your custom, but a good consultant will tell you that they are & should only be part of a solution to you. That as good as the company they represent may be, risk should always be spread.
Every company involved in risk management as a business will tell you that the absolute fundamental to risk management is spreading that risk around in a controlled manner to shore up your mitigation. Mitigating risk is not cheap. So don't fall for companies promising you to be the 'cheapest solution for your business' - they're not. They are if anything given their pricing, a small part of a solution to you. You also need to ensure that you have a communications plan in place in the event of any outages, as well as documented & tested internal procedures on how your teams & staff need to act, & what events need to be triggered if any to mitigate the circumstances or ease them as much as possible.
But this issue goes outside your cloud provider. It comes down to your choice in developer also. Your developer if they are worth their salt should have an application that allows for spread, that allows for redundancy. They should also be advising you to spread your system across at least two providers or two centers at the very least if your single provider can actually do this. Your cloud provider really should even do this. Single cloud services are single points of failure.
And the issue of disaster recovery or planning doesn't even stop at the developer or the service provider. You, as the business owner/operator leading your organisation are the absolute linchpin of it all. Fundamentally, being a good leader means being a good planner. As a leader of yours, it is incumbent upon you to plan, & plan well & properly.
'The Cloud' is not a solution to redundancy, or disaster recovery. It is a tool to help mitigate some aspects of risk at best in a cost effective manner for its part. It should never be the case of "Oh, it's in the cloud, no need to worry or care. It's taken care of already by my cloud provider." Just because it's easy to set up a business in the internet space, doesn't mean normal conventions for business disaster recovery, or 'battle-stations' planning doesn't apply. The fundamentals of good business planning apply to the Internet as much as the high-street. Most of the time, it's just cheaper. Shortcuts on these areas are just that, except to one day being caught proverbially with your pants around your ankles.
Remember; a blip in the operation of your business from an outage won't kill your business, but how you manage that blip, communicate & work towards the point of restoration will determine whether your business will recover when it happens. Another couple of adages worth closing this blogpost with is 'plan for the worst, hope for the best', 'expect the unexpected' & 'if you want peace, prepare for war'.
Tuesday, April 19, 2011
Episode 3: The one where the the story of the cloud in Ireland was told
In the last four years, clouds in Ireland have represented three distinct things to the Irish people; our freakish & severe weather pattern changes wreaking havoc & causing hundreds of millions of euros in insurance claims, the dark clouds of national economic & personal depression from our financial issues, which have since placed Ireland at the centre of the world’s gaze, & the third kind being the latest buzzword in I.T., ‘Cloud Computing’, which coincidentally was heavily influenced by those aforementioned fiscal issues. Business costs being driven down were becoming part of the fight-for-survival, & traditional I.T services models or owning hardware was no longer part of the business plans for some companies, for who cloud was a solution turning traditional capital costs (CAPEX) into more economic, budgeted operational spend (OPEX).
The economic factors by their very existence and effect on Irish businesses has proven influential in the story of the cloud in Ireland, and its growth to Ireland becoming a ‘Global Cloud Computing Centre of Excellence’ according a report commissioned by Microsoft & the IDA (the Industrial Development Agency - who are responsible for the attraction and development of foreign investment in Ireland). [ link to report http://www.idaireland.com/
To firstly put some perspective on where the cloud in Ireland currently stands say against the USA, a recent comparison of cloud adoption rates between Ireland and the USA suggested that the IAAS aspect of cloud services (infrastructure as a service - for those not ‘down’ with the cool tech kids) is getting a far better adaptation rate in the USA than in Ireland, while SAAS (software as a service - think SalesForce, Apple iTunes’ Appstore etc.) had a better adoption rate in Ireland than IAAS. IAAS in Ireland still has some levels of mistrust, and as a result the cloud in Ireland to date has never really been driven by big business demands, or the major global players in the same way it has in the USA.
Cloud’s adoption in Ireland has traditionally been led by the development community, who when working on new web-based projects for small Irish start-ups had seen them place those projects live in the cloud, as shared hosting had proved itself unreliable despite being cheap, and that dedicated servers had become expensive, but again seen as unreliable in against ‘the cloud’.
The Irish development community, through its early use of Amazon’s web services, demanded cloud services in Ireland. The Irish hosting companies, who were either running out of space, available power and/or access to land to build data-centers (as the cost of land in Ireland went out of control - [ link: http://en.wikipedia.org/wiki/
The charge with providing cloud services in Ireland has been blazed by Irish hosting companies, and has since spawned a new breed of cloud-centric service providers who provide ‘cloud-only’ services, supplying best-in-class cloud services without the noose of aged legacy infrastructures and services to support. One such company is Dublin based Digital Mines, the brain-child of Ed Byrne. Byrne was part of the senior management team who early last year sold Hosting365, once one of the mainstays of the Irish shared hosting scene, to U.S disaster recovery company SunGard.
Digital Mines (www.DigitalMines.com), founded in 2010, recently shot into the news after closing €750,000 in first round funding via Enterprise Ireland and Delta Partners [ link: http://blog.digitalmines.com/
Digital Mines, as an example, set out on the path of innovating beyond the traditional euro-spend-sink of buying hardware, building a data-center and the whole traditional go-crazy capital investment infrastructure spend by instead leveraging off existing world-class leading infrastructure from Amazon’s AWS [ link: http://aws.amazon.com ]. Amazon’s lead in this area is best put in perspective by the fact each day they add the equivalent compute power & services to power Amazon.com in the year 2000, which then was a USD$2.8 billion business. It is hard to imagine there is anyone else globally implementing that much infrastructure for cloud on a daily basis, let alone in the Irish market.
Digital Mines’ team with overfour years experience of building out cloud services, combined with a similarily experienced cloud sales team, no legacy infrastructure or service issues, or capital investments, Digital Mines set about creating a best-in-class, business friendly management console that plugs into AWS, which operates from multiple, diverse cloud centres in Ireland, which are the centrepiece for Amazon’s European cloud strategy. Again, a demonstration of Ireland’s importance role in the European cloud story to date and for the future.
The recent Microsoft and IDA study in Ireland, which was conducted by Goodbody Economic Consultants, while highlighting and acknowledging the importance of the cloud for Ireland, failed to highlight the opportunities and the levels of innovation it has already spawned. It also failed to demonstrate the issues the market in Ireland faces to meet the potential it envisions and aspires to, which are concerns that could apply to the potential for the European market growth for cloud.
Many cloud companies in Ireland (and across the world) have learned along the way that the awareness of cloud computing among both business and technical users is quite high, but that they come at it from different perspectives. Most interesting is that while awareness of the cloud is high, the actual understanding of how to apply it within a business is not. As a result, most businesses have not taken advantage of cloud services to date. Obviously this is a huge opportunity with awareness and appetite being very high, but expertise and understanding lacking.
For example, IAAS cloud providers in the Irish market have in recent years tended to take a very hands-off, business unfriendly ‘we-provide-infrastructure-
One of the biggest complaints (and indeed criticisms) levelled at Irish cloud service providers by their customers, and even by those in the market space as potential adopters is the inability by those same providers to actually make the services easy to access, in the same way Apple makes its technology intuitive and accessible; they want it easy to use, with a user-friendly interface. They don’t care how it works, or why it works and rightfully so. They don’t need to. It should ‘just work’ right out of the well packaged and marketed box as promised. It’s not a uniquely Irish problem, but one that is in the forefront of the Irish cloud space.
Too often a start-up (usually the most common adopter in Ireland of cloud services) approaches a cloud service provider for a solution, only to be told the solution they want is a problem, as opposed to the provider having the solution to the prospect’s problems. Often the prospective cloud customer must rejig their needs to fit into the provider’s expensive monthly template.
I personally experienced from a particular hyper-visor supplier’s seminar last year a presentation about the benefits of this cloud platform solution to the service provider in maximising return and revenue, with very little if no emphasis on the benefits for the end user, who it ultimately must serve and be attractive to want to acquire services on. The perception presented was that ‘it was cloud and it will sell itself and to make hay while the sun shines’.
And yet in spite of these kind of issues, the cloud in Ireland has had a large number of successes, which those in the industry know exist, but won’t discuss, or are afraid to share. As a result, success stories in the cloud in Ireland to date have been given minimum coverage, despite the current hype.
If the cloud in Ireland is to grow in line with that hype, genuine use cases and indeed, more cloud-based businesses must be encouraged to come on stream, innovate and ultimately be a leading part of the ‘smart economy’ Ireland’s politicians have waxed so lyrically about during countless media interview sound-bytes.
While the Goodbody Economic Consultants report rightly indicated the level of hype for cloud in Ireland, and the many job possibilities, it really failed to highlight what the opportunities were, or indeed explain the Cloud in any detail to help drive the point home and to encourage innovation and entrepreneurship, which has driven the cloud in Ireland to date.
Yes, it has garnered further awareness and excitement, as well as help ignite sparks of hope for jobs in the smart economy, but the example of Ireland’s fervor for ‘hype and excitement’ in property in the early part of this decade did it no favours. The fervor for this must have follow through. It must be purposeful, and not turn into the same level of emptiness that the property boom did in Ireland. Cloud in Ireland, or anywhere else must be about working smarter to gain better results as we face into an uncertain set of economic circumstances that our previous ideas about IT enabling business had alluded to.
The cloud and it’s strategy in Ireland now needs the Irish Government, arm in arm with its global commercial links and partners to work together to ensure that it nurtures this space adequately and appropriately. That it actively encourages the lead Ireland’s native cloud industry has taken thus far, and supports the jobs it has, can and will create in the future. It is with this impetus that it can contribute to the economic recovery in Ireland, and across Europe, with an excitement and energy that we all need; one that is found in abundance within those same cloud companies daily.
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